Max E. Ammann is something of a legend. He established his credentials as a journalist while working in New York during the 1960's but is probably best known as creator of the super-successful FEI World CupTM Jumping series which he directed over a 25-year period from 1978 to 2003. He was also Press Officer for the FEI for much of that time, introducing a greater level of professionalism in the area of media management through his involvement with press organisation at many major fixtures including the 1988 Seoul and 1992 Barcelona Olympic Games.

His board memberships have included the Presidency of the International Alliance of Equestrian Journalists and the Central Swiss Press Association and he acted as Advisor for the World Equestrian Games in Stockholm while also contributing his expertise to a number of FEI Committees over the years. In 1993 he was voted Equestrian Personality of the Year by the International Jumping Riders Club - an honour indeed - and some of the other titles included in his literary production-line have included the 1974 publication "The History of the Swiss Cavalry" and "The History of Equestrian Sport" which was published in German in 1976 and then re-printed and enlarged six years later. His annual Media Guides for the show jumping World Cup series became bibles for those involved in the sport, and his specialised skill in the area of record-keeping is what has brought about this latest offering.